Link: NPR : Downloading Audio Books Gains in Popularity.
All Things Considered, February 5, 2007 · WASHINGTON — When Harry Potter spread his magic through the publishing world, audio books rode on the coattails of his popularity. The audio of version of the series about the young wizard is often credited for helping to raise the profile and boost the sales of all audio books – which totaled $871 million in 2005.
Now audio books are getting another boost from the magic of the digital world. Downloads represented 9 percent of sales in 2005. That's still small, but it's a 50 percent increase over the previous year.
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