User 1: Age 25 – 35. Bob the lawyer has a frantic schedule. He lives in an Manhattan, enjoys minimalist decorations in his apartment, as well as organically designed furnishings. He also enjoys working out, hiking, and reading, although rarely has time to indulge in any of these pleasures. The FlyAway lamp would be ideal for Jeffery because his lifestyle is conducive to stress. The lamp creates an engaging way for him to deal with it through simple, short breathing exercises. The lights inside, resembling fireflies, serve as a guide for meditation. Adding an ambient light to his apartment could also create a more relaxing environment.
User 2: Age 4 – 10. Suzy is a 8 -year-old elementary school student. She loves insects, and playing outdoors. She also has extremely high amounts of energy. So much that sometimes she can’t even get to sleep! Suzy would enjoy the FlyAway lamp because it would bring her favorite insect (the firefly) into her room whenever she pleases. The lamp would provide her with a nightlight, as well as some friends to keep her company when she gets lonely or scared at night.